7 - Buyer Activity by Source
7 - Sources of Buyer Activity
By 2009, over 90% of all home buyers were using the internet as a source of information for listings and realtor services. How has this affected where buyers tend to come from?
Here is an approximate breakdown of how prospective buyers typically find their new homes in today’s real estate market.
40% Brokerage Name Recognition or Salesperson Contact
20% For Sale Sign
18% Responded To Ad, But Purchased A Different Property
8% Responded To Open House, But Purchased A Different Home
7% Referral By Relocation Service
3% Bought Advertised Property
1% Bought Open House They Saw
3% Bought For A Combination Of Reasons